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Our activity > Dementia

Share the Orange

Iceland and The Food Warehouse colleagues supported the Alzheimer’s Research UK Share the Orange campaign.

At our head office in Deeside colleagues had a “Wear Orange Day” and all desks had an orange placed on their desk to raise awareness. Store colleagues participated by wearing orange for a day and wearing badges showing their support, and postcards were given to customers with details on the campaign.

The Share the Orange campaign was shared on social media platforms such as Twitter, Facebook, Instagram and LinkedIn.


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