Iceland Foods Charitable Foundation
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Helping to change lives and tackle poverty

The foundation has donated over £6million to children’s charities and you can read about some of our projects below. Even before the pandemic 4.3 million children were living in poverty in the UK and that figure is rising rapidly. We are committed to doing all we can to help those children, working towards a brighter future for them with our charity partners.

What are we doing to help?

Comedian, Jason Manford visited some of the families who are beneficiaries of the charity, surprising them with deliveries of food and toys in our Action for Children ‘Secret Santa van’ and hearing some of the challenges they face first hand.

“Since 2020, Iceland Foods Charitable Foundation has donated over £1 million to support Action for Children. With 4.2 million children in the UK currently living in poverty, and many more families suffering as
we get deeper into the cost-of-living crisis, Iceland Foods Charitable Foundation’s support has been absolutely vital. Every penny raised has helped support vulnerable children and families through the Crisis
Fund, supporting hard-hit families who would otherwise struggle to pay the bills and put food on the table. Thank you Iceland Foods Charitable Foundation your support is making an incredible difference in children
and young people’s lives and having an impact that will last a lifetime.”

Locks Farmer
Managing Director, Fundraising, Communications & Policy
Action for Children

Action for Children

In 2020 we became lead partner of Action For Children’s ‘Secret Santa’ campaign.

We made every single one of our team a Secret Santa by donating £280,000, which represented £10 on behalf of each of our 28,000 amazing colleagues.

In December 2021 we continued our lead partnership and once again gave £10 on behalf of each of our colleagues, donating a further £300,000 to create an Action for Children ‘Iceland Winter Fund’.

In order to help the charity continue their vitally needed support work, we have nominated Action for Children as our charity of the year in 2022.

Our support helped many projects including new technology equipment, vital research work and essential toys for distraction therapy.

It is an honour to be partnered with the Iceland Foods Charitable Foundation as we share a purpose – we both exist to improve the lives of families. Through their incredible support of our Imagine Appeal, raising over £3m, they have advanced our pioneering medical work as well as brought a more vibrant environment for our young patients and their families. Working with such generous people gives us hope for a healthier future for all.

Fiona Ashcroft, CEO, Alder Hey Children’s Charity

Alder Hey Children’s Hospital

Over the years IFCF have donated more than £3million to Alder Hey in Liverpool, a specialist hospital where they treat 900 children every single day.

For kids, for better...

In 2015/16 the focus of the Foundation was on “For kids, for better” and IFCF raised money for three great children’s charities: the Children’s Food Trust, NYAS (National Youth Advocacy Service) and When You Wish Upon A Star.

Children's Food Trust

The Children's Food Trust existed to give specialist advice to anyone who provided food for children.

Our support was focused on teaching children in foster care and residential homes the importance of nutritious food and helping them to develop cooking skills.

National Youth Advocacy Service

NYAS is a UK Charity offering information, advice, advocacy and legal representation to children, young people and vulnerable adults.

Our support was focused on their National Helpline, enabling NYAS to expand the team taking calls and extend its opening hours.

When You Wish Upon a Star

This is a national charity dedicated to granting wishes for children with life threatening or terminal illness.

Iceland funded a Winter Wonderland break for 50 families at Center Parcs before Christmas 2015.

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