The foundation has donated over £6million to children’s charities and you can read about some of our projects below. Even before the pandemic 4.3 million children were living in poverty in the UK and that figure is rising rapidly. We are committed to doing all we can to help those children, working towards a brighter future for them with our charity partners.
We are so proud that Iceland Foods Charitable Foundation were the lead partner for our Secret Santa campaign in 2020. Their generous donation directly helped hard-hit families across the UK who would otherwise have struggled to put a hot meal on the table at Christmas time.
With Iceland’s support in 2020 our frontline teams provided essentials for 6,811 children. These essentials included groceries, fuel bills, white goods such as fridges, freezers, cookers and microwaves, and general kitchen/dining equipment such as pans, cutlery and dinnerware.
Thank you so much Iceland, from everyone at Action for Children.
Managing Director for Fundraising, Communications and Policy.
Action for Children
In 2020 we became lead partner of Action For Children’s ‘Secret Santa’ campaign.
We made every single one of our team a Secret Santa by donating £280,000, which represented £10 on behalf of each of our 28,000 amazing colleagues.
We have committed to the partnership once again in 2021, which will see a further £300,000 donated to create an ‘Iceland Winter Fund’ to help Action for Children continue this vital support work.
Our support helped many projects including new technology equipment, vital research work and essential toys for distraction therapy.
It is an honour to be partnered with the Iceland Foods Charitable Foundation as we share a purpose – we both exist to improve the lives of families. Through their incredible support of our Imagine Appeal, raising over £3m, they have advanced our pioneering medical work as well as brought a more vibrant environment for our young patients and their families. Working with such generous people gives us hope for a healthier future for all.
Fiona Ashcroft, CEO, Alder Hey Children’s Charity
Alder Hey Children’s Hospital
Over the years IFCF have donated more than £3million to Alder Hey in Liverpool, a specialist hospital where they treat 900 children every single day.
Children's Food Trust
The Children's Food Trust existed to give specialist advice to anyone who provided food for children.
Our support was focused on teaching children in foster care and residential homes the importance of nutritious food and helping them to develop cooking skills.
National Youth Advocacy Service
NYAS is a UK Charity offering information, advice, advocacy and legal representation to children, young people and vulnerable adults.
Our support was focused on their National Helpline, enabling NYAS to expand the team taking calls and extend its opening hours.
When You Wish Upon a Star
This is a national charity dedicated to granting wishes for children with life threatening or terminal illness.
Iceland funded a Winter Wonderland break for 50 families at Center Parcs before Christmas 2015.