Iceland Foods Charitable Foundation
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Let’s beat it!

Many of us are touched by dementia, a tragic condition which devastates lives. But with the right approach and enough money we can diagnose dementia sooner, find better treatments and even discover a cure.

Here are just a few ways we’ve been helping to fight it since 2011…

Together we’re making a difference…

“I love working for a company that cares about causes that matter to us all. Together we can really make a difference and help change the future for everyone.”

Iceland colleague

…and we’re all in it to beat it!

Sir Malcolm Walker & Richard Walker – Everest Climb

Our Chairman has climbed Everest’s North Col, abseiled down The Shard, trekked towards the South Pole and written an autobiography, all in aid of dementia research.

What we’re doing to help…

“Iceland’s own strategic philanthropy, and Sir Malcolm’s key role in establishing the Retail Coalition, have been a real catalyst for change and central to making the hub of the UK Dementia Research Centre a reality.”

Prof Michael Arthur
President & Provost UCL

World leading research centre for dementia

We have given £10million to help establish the new UK Dementia Research Institute at UCL, which is due to open fully in 2025.

We also brought together some of the biggest names on the high street, put aside our differences, and formed the UCL Dementia Research Retail Coalition. By donating from the sale of 5p carrier bags our partners; Asda, Waitrose, Morrisons, WHSmith, Farmfoods, Booths, Poundland and HSS Hire added a further £10 million.

This world leading research centre for dementia will be home to over 500 international researchers, working together to tackle one of the greatest medical challenges of our time.

Proud to support Alzheimer’s Research UK

“We are immensely thankful to the Iceland Foods Charitable Foundation for their generous support of Alzheimer’s Research UK over the last 12 years. Almost one million people are living with dementia in the UK and tragically, not one of them will survive. We
urgently need to revolutionise the way we treat, diagnose and prevent this condition.

So far, the Iceland Foods Charitable Foundation has raised over £5 million for Alzheimer’s Research UK, helping us move closer to this goal. Thanks to our ongoing partnership, we have been able to support vital research projects that have improved our knowledge
of this complex condition, including work in the early detection landscape. In stores, Iceland Foods promoted our Think Brain Health messaging to motivate thousands of customers to make brain healthy habits and potentially reduce their risk of developing dementia.

We cannot thank Iceland Foods Charitable Foundation enough for their support to end the heartbreak of dementia.”

Hilary Evans
Chief Executive of Alzheimer’s Research UK

We’ve worked with Alzheimer’s Research UK since 2011.

£5 million raised by our colleagues and customers has supported many vital research projects across the UK, including the amazing ‘Brains for Dementia’ project at the University of Newcastle, another world class initiative. Iceland Foods Charitable Foundation is also delighted to fund Early Career Researchers’ work in Dementia with Lewy Bodies and Cutting Edge Stem Cell Technology.

Dr Natalie Connor-Roberts talks about the work in Dementia with Lewy Bodies.

And Dr Lauren Walker talks about the work in Cutting Edge Stem Cell Technology.

Our joint charity of the year campaigns have been a huge fundraising success, we are also proud to support their incredible awareness raising activities, including #ShareTheOrange

We are delighted that Sir Malcolm Walker is a Patron of Alzheimer’s Research UK.

“As a Dementia Friend, I really enjoy helping customers who find grocery shopping overwhelming. It’s really rewarding knowing I’m making a difference.”

Dementia Friend store colleague, Chester

Our support for those living with dementia now

We’re the first food retailer ever to train every single colleague to be a Dementia Friend - that’s 28,000 people!

“Iceland has been a fantastic supporter of Alzheimer’s Society for a number of years now, raising over £1.5m towards dementia research and care during the time we were partnered. Iceland has also worked hard to become a more dementia friendly retailer, by creating 28,000 Dementia Friends amongst their employees and creating signage at their till points to remind people to be thoughtful towards people who might have or be affected by dementia. The support and dedication to the cause is phenomenal.”

Kate Lee 
Chief Executive at Alzheimer’s Society

Thank you to Tony Husband for creating this bespoke cartoon for our stores...

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