Our Story

In February 2026, IFCF launched Let’s Get Brushing with Colgate and long‑standing partner Alder Hey Children’s Charity, providing free teeth‑cleaning kits and child‑friendly oral‑health advice in Iceland stores nationwide to help children build healthy brushing habits early.

IFCF proud to begin a three‑year national partnership with The Orchard Project, the UK’s only charity dedicated exclusively to creating, restoring and celebrating community orchards.

Over our two‑year partnership with CALM, IFCF has donated more than £1.4 million to help more people stay supported, connected and hopeful.

IFCF partners with The Natasha Allergy Research Foundation to deliver a pioneering three‑year programme supporting the mental health of young people living with food allergies.

Iceland partners with Mumsnet to launch a family friendly ready meal range in support of Alder Hey Children’s Hospital. IFCF will match the total raised up to the value of £50,000.

IFCF pledges to continue as lead partner of Surfers Against Sewage ‘Million Mile Clean’ for 2025 & 2026.

IFCF donates £50,000 to St John Ambulance to support the charities life-saving support service.

Our lead charity partner this year is Campaign Against Living Miserably (CALM). We have continued our partnership with CALM to unite against suicide with a special focus on preventing youth suicide.

IFCF made possible CALM’s Missed Birthdays campaign with a £350,000 donation.

As part of the Royal Foundation Business Taskforce, Emoji posters were introduced into all Iceland stores. The emoji posters are to help raise awareness of the vital importance of first 0-5 years in all children.

IFCF supports Nacoa with their schools programme to tackle the effects of parent addiction.

IFCF pledges to continue as lead partner of Surfers Against Sewage ‘Million Mile Clean’ for 2024.

Our lead charity partner this year is Campaign Against Living Miserably (CALM). We have partnered with CALM to unite against suicide and help create 5 million life saving conversations.

On World Sepsis Day, we teamed up with UK Sepsis Trust and BAFTA Award winning actor Jason Watkins, to raise awareness of sepsis symptoms.

On Father’s Day, Iceland Foods partnered with Prostate Cancer UK and Astonish to raise critical funds and awareness for the thousands of men affected by prostate cancer.

IFCF Chairman, Richard Walker to climb Everest to raise over £1 million for world’s first Rare Dementia Support Centre.

Our lead charity partner this year is The National Brain Appeal! Funds raised will help create the first world Rare Dementia Support Centre.

IFCF donates £50K to to support the British Red Cross Turkey-Syria Earthquake Appeal.

IFCF celebrates it’s 50th Anniversary.

IFCF takes part in Action For Children’s Boycott Your Bed event at Zip World. This event takes IFCF’s contribution to Action For Children to £1 million.

IFCF Supports Alzheimer’s Research UK Think Brain Health Campaign.

Iceland Foods Charitable Foundation proudly donates £10,000 to Cure Parkinson’s in relation to a mammoth Alpine Challenge.

Partnered with the ‘Big Jubilee Lunch’ and hosted a number of lunches in aid of Action For Children.

IFCF pledges to continue as lead partner of Surfers Against Sewage ‘Million Mile Clean’ for 2022 and 2023.

IFCF donates £150k to British Red Cross in support of Ukraine.

Our lead charity partner this year is Action for Children!

IFCF has co-developed and co-funded the ‘Sepsis Savvy’ campaign with the UK Sepsis Trust.

IFCF is the lead partner of the SAS Million Mile Clean.

IFCF celebrates raising £5m for Alzheimer’s Research UK. IFCF marked this huge milestone by supporting the charity’s annual Research Conference which is took place virtually from Tuesday 23rd March to Friday 26th March.

Backyard Nature campaign inspires 750,000 hours for children in nature. Children from all over the UK have spent over 750,000 hours protecting nature in their communities, including taking part in Backyard Nature’s seasonal ‘missions’ to ‘Save the Bees’ and ‘Love Bugs’. With help from Iceland’s 30,000 store colleagues, Backyard Nature has seen 15 million wildflower seeds planted by children, 337,000 bug hotels given away to help protect the country’s insects, and a winter ‘Feed the Birds’ mission supported by environmental charities.

IFCF has backed ambitious plans by Wildlife Trusts Wales to restore all Welsh peatlands by 2030.

Hero’ Frank Rothwell, 70, raises £1 million for Alzheimer’s Research UK after completing his 3,000-mile row across the Atlantic Ocean. On 11th February, Frank finally reached the £1 million milestone, just 5 days after completing his challenge. IFCF are incredibly proud to have supported Frank on this challenge by donating the first £500,000 to Alzheimer’s Research UK.

IFCF Supports British Lung Foundation IPF Grant Award.

IFCF is lead partner for the Action For Children Secret Santa campaign by making each and every one of Iceland’s 28,000 colleagues a Secret Santa, a donation of £280,000.

IFCF supports Alzheimer’s Research UK Virtual Pub Quiz by donating £20,000.

IFCF donates £150,000 to St John Ambulance for their Covid 19 response work.

Iceland and The Food Warehouse began working with the National Emergencies Trust Coronavirus Appeal, a nationwide fund which has been set up to raise money to help communities during Covid-19 outbreak.

IFCF gave an urgent donation of £150,000 to Age UK’s Coronavirus Emergency Fund, who are aiming to raise £10 million, so it can be there for older people who desperately need its support during the Coronavirus outbreak.

IFCF joined London Funders, an alliance of funders from across sectors who signed a joint statement pledging to offer support to civil society groups affected by the coronavirus outbreak.

IFCF were awarded Highly Commended in the Third Sector Business Charity Awards – Corporate Foundation Award 2019.

Donated a further £1.4 million to our charity partner Alzheimer’s Research UK, bringing the total raised through our ‘Dementia; let’s beat it’ campaign to a record £17 million!

Donated £100k to British Lung Foundation to establish the first IPF Network of Excellence.

“Investing in research is critical to beating this disease and, with Sir Malcolm and IFCF’s support, we will be able to harness the wealth of talent among researchers working on IPF to bring forward the day where no-one is left breathless from it.”

Ian Jarrod Head of Research, BLF

Donated £250k to the UK Sepsis Trust and co founded the ‘Schools against Sepsis’ campaign.

Partnership with SEMBLE started and the Backyard Nature campaign was created.

Co-founded the first ever Plastic Free Awards with SAS.

Iceland Foods was absolutely delighted to have been awarded the prestigious Retail Week Community Retailer of the year award 2018.

Charity of the year – Alzheimer’s Society & Alzheimer’s Scotland – donated £632k making a total of £1.5 million for the two-year partnership.

We sponsored Alzheimer’s Society Memory Walks, where friends and family came together across the country, to show support for people living with dementia.

Celebrated our 10th anniversary of working with Prostate Cancer UK and reaching the milestone of £1 million donated.

“Reaching £1 million is a huge achievement. We’re extremely grateful to everyone at Iceland Foods Charitable Foundation who has helped to make this partnership such a success.”

Angela Culhane Chief Executive of Prostate Cancer UK

Donated £1m towards the construction of the new Defence & National Rehabilitation Centre (DNRC) at Stanford Hall in Nottinghamshire, which provides state-of-the-art facilities for the rehabilitation of both injured service personnel and those disabled in civilian life. IFCF contribution funded the Neurological Treatment Garden.

Our partnership with Surfers Against Sewage began.

Charity of the year – Alzheimer’s Society & Alzheimer’s Scotland – donated £950k.

UCL Dementia Research Retail Coalition was formed – led by Sir Malcolm Walker. Iceland and other major high street food retailers donated funds from the sale of 5p carrier bags which raised an additional £10 million to fund the UCL hub of the UK Dementia Research Institute.

We partnered with UCL, pledging £10 million to establish the world leading UK Dementia Research Institute.

When You Wish Upon a Star – donated £100,000. This is a national charity dedicated to granting wishes for children with life threatening or terminal illness. Iceland funded a Winter Wonderland break for 50 families at Center Parcs before Christmas 2015.

NYAS (National Youth Advocacy Service) – donated £250,000. NYAS is a UK Charity offering information, advice, advocacy and legal representation to children, young people and vulnerable adults. Our support was focused on their National Helpline, enabling NYAS to expand the team taking calls and extend its opening hours.

Children’s Food Trust – donated £250,000. The Children’s Food Trust existed to protect children’s right to eat better and so do better. Our support was focused on teaching children in foster care and residential homes the importance of nutritious food and helping them to develop cooking skills.

Charity of the year – The Royal British Legion. We marked the centenary of the First World War by raising £1 million for RBL. Our support was focused principally on RBL’s Battle Back Centre for the rehabilitation of wounded service personnel and its Poppy Calls van service for veterans and their dependants.

Charity of the year – Alzheimer’s Research UK – donated £1.8 million, taking the three-year partnership total to over £3 million.

Sir Malcolm Walker’s Autobiography ‘Best Served Cold’ was published and the funds raised from sales were donated to Alzheimer’s Research UK.

We gave the Foundation a public face to help recognise the achievements of our colleagues and customers and to make it easier for people to support us. It became IFCF.

Sir Malcolm Walker participated in the Footsteps of Legends: The Iceland Antarctic Expedition, an unsupported trek to the geographical South Pole.

DIY SOS: The Big Build Veteran’s Special – Iceland supplied food for the tradesmen who transformed Canada and New Street to provide homes for veterans as part of the BBC One programmes ‘DIY SOS: The Big Build Veterans’ Special’ broadcast in October 2015.

Sir Malcolm Walker completed the record-breaking descent of the Shard abseil.

Charity of the year – Alzheimer’s Research UK. Donated £1 million.

Charity of the year – Alzheimer’s Research UK. Donated £1 million.

Sir Malcolm Walker & Richard Walker participated in the Iceland Everest Expedition reaching the North Col of Everest at 23,000ft.

Charity of the Year – Help for Heroes. Donated £1.5 million. In addition to our usual charity week fundraising in stores we held a spectacular charity ball to mark Iceland’s 40th anniversary in November 2010.

Donated £17,500 to Save the Family.

Chosen Charity was Alder Hey Children’s hospital – donated a further £1m bringing the total raised for the hospital to £3m.

Charity partner was Alder Hey Children’s Hospital who we worked with for 4 years and raised over £3 million.

Supported National Missing Persons Helpline and helped to trace missing individuals through publicity on milk cartons.

Supported The Breast Cancer Campaign.

Between 1996 and 1999, IFCF proudly supported the Cancer Research Campaign, helping to raise over £700,000 for vital cancer research. During this time, the work went beyond fundraising alone. Through the imaginative ‘Wacky Veg’ initiative, children were encouraged to see fruit and vegetables as fun, colourful, and powerful allies in staying healthy. By inspiring positive eating habits at a young age, the initiative helped spread an important message: small, playful changes in everyday life can contribute to long‑term cancer prevention.

Supported The Northern Ireland Chest Heart and Stroke Association.

Raised £300,000 for Childline which helped counsel 10,000 children and young people in the UK.

Donated £1 million to help build a new National Institute for Conductive Education for Petö UK, a leading charity helping to improve the lives of children and adults with neurological motor disorders.

Iceland Foundation Charity started.