There is a global climate emergency underway. The oceans are warming, the ice sheets are melting, rainforests are burning, and a truckload of plastic enters our oceans every sixty seconds. In line with Iceland’s ‘Doing it Right’ plan and corporate activism campaigns led by Trustee Richard Walker, IFCF is proud to support projects tackling the environmental crisis here in the UK.
“We care about the rainforest and we care about plastic – and we’re proud of what we’re doing. But the thing we care most about are the kids who are struggling in our neighbourhoods because we see them every week.”
Iceland employs over 30,000 people and almost 80% of our store colleagues live within 3 miles of their workplace. They let us know what’s really important to them and their customers, and their support for the IFCF has enabled us to make a real difference in the communities we serve.
Colleagues were keen to work with the Foundation to create ways to help families support and protect the environment.
During our first Backyard Nature mission to ‘Save the Bees’, we gave away 330,000 seedballs to children from every Iceland and The Food Warehouse stores in the country, planting 15 million wildflower seeds. Our second mission ‘Love Bugs’ saw 300,000 bug hotels given away for free to help children protect the bugs and insects on their patch of nature.
Backyard Nature is a national campaign for children, funded by the IFCF and grown by Semble, the UK’s leading organisation for grassroots community projects.
Our goal is to get all children to spend more time enjoying and protecting nature where they live. Inspired by a group of young, inner-city environmentalists from Anfield, Liverpool, Backyard Nature aims to inspire a million hours of nature engagement for children in the UK.
IFCF was proud to sponsor the UK’s first ever Plastic Free Awards in November 2019, in partnership with SAS. The event honoured and celebrated the remarkable campaigners, entrepreneurs, community volunteers, youth activists and influencers who are playing leading roles in the fight against plastic pollution.
IFCF continued its sponsorship of the Plastic Free Awards in June 2021.
Surfers Against Sewage
Our partnership with SAS has seen thousands of people coming together in their communities to rid our beaches, riverbanks, mountains and streets of plastic pollution, in the UK’s biggest ever environmental clean-up event.
IFCF supported the first Big Spring Beach Clean: Summit to Sea which took place in April 2019, with more than 45,000 volunteers joining over 750 community clean up events. Together, they collected almost 72 tonnes of marine plastic, equal to 18,000 full bin bags!
IFCF is continuing this work in 2021 as the Lead Partner for SAS’ Million Mile Beach Clean. ‘The Million Mile Beach Clean’ is part of a new environmental initiative, the Million Mile Clean, encouraging people to get out locally, on streets, country lanes, in parks and along local waterways to tackle plastic pollution and litter. The campaign aims to reconnect people with their local environment to help their physical and mental wellbeing. IFCF is the lead partner for the campaign over the next three years, building on its previous support for nationwide beach cleans.
Whilst the initiative will run throughout 2021, the first week of action took place between the 15th and 23rd of May. Surfers Against Sewage are calling for Clean Leaders across the UK to join the biggest beach clean ever and register to lead a clean during this period.
“We are delighted to be partnering with Iceland Foods Charitable Foundation to expand and celebrate the Plastic-Free Communities movement throughout the UK. Together we will be empowering 100,000 community volunteers to tackle plastic pollution and litter in beaches, coastal paths, mountains, rivers, rural and urban areas.”
SAS Chief Executive