Wellbeing
Let’s share the message and save lives
We’re committed to funding and raising awareness for initiatives that make a real difference to the wellbeing of our communities – now and for future generations.
Through innovative product campaigns and co-developed programmes like Schools Against Sepsis and our Prostate Cancer UK awareness initiative, we’ve helped shine a spotlight on critical health issues.
Our recent partnership with Campaign Against Living Miserably (CALM) has helped to Break the Ice, empowering people to start life-saving conversations around suicide and mental health.
Who we work with
Our Wellbeing partnerships
A long-term partner since 2008, IFCF has donated over £1.5 million to Prostate Cancer UK, funding life-saving research, pioneering treatments, and awareness campaigns. Initiatives like the Astonish hand wash campaign linked shoppers to a free risk checker, helping thousands of men understand and address their prostate cancer risk.
IFCF partnered with CALM as their charity partner for 2024 and 2025 to raise awareness and funds for suicide prevention. Over the two years, we raised a total of £1.4 million, and supported campaigns like ‘Missed Birthdays’ to spark vital conversations and save lives.
IFCF has partnered with The Natasha Allergy Research Foundation to launch a groundbreaking mental health and awareness programme for young people living with food allergies. With 1 in 13 children affected and rising hospital admissions, this initiative tackles the emotional toll of allergies – offering practical resources, school and community education, and targeted support for underserved families. Inspired by lived experiences like Jess Hoque’s, the programme aims to build understanding, resilience, and safety for every child.
IFCF worked with the UK Sepsis Trust to raise awareness of sepsis through national campaigns like ‘Sepsis Savvy’ and the first-ever ‘Schools Against Sepsis’ programme, reaching over 1.2 million students and staff. Life-saving symptom information was shared nationwide via milk cartons, receipts, online orders, and delivery vans.
