Our longstanding partnership with Surfers Against Sewage (SAS) has mobilised tens of thousands of volunteers across the UK in a shared mission: to tackle plastic pollution and reconnect people with the natural world. Together, we’ve helped create the UK’s biggest ever environmental clean-up movement – and it’s still growing.
Key Stats
In April 2019, we proudly supported the first Big Spring Beach Clean: Summit to Sea, a landmark event that saw great impact being made.
volunteers joined us on beaches, riverbanks, mountain trails and city streets
community clean-ups completed by our amazing volunteers
of plastic waste were collected by participants, equivalent to 18,000 bin bags
Building on this momentum, IFCF has committed to being the Lead Partner of the Million Mile Clean from 2021 to 2026 . This nationwide initiative encourages people to take action locally – cleaning up litter from streets, parks, country lanes, and waterways. It’s not just about environmental impact; it’s about boosting wellbeing, fostering community spirit, and helping people reconnect with the places they live.
In June 2023, Iceland colleagues rolled up their sleeves and carried out their own beach clean, showing how corporate teams can lead by example. Their efforts were captured in a short video – a testament to the power of teamwork and shared purpose.
IFCF proudly sponsored the UK’s inaugural Plastic Free Awards in November 2019, in partnership with Surfers Against Sewage. The event celebrated outstanding individuals and groups – campaigners, entrepreneurs, volunteers, youth activists, and influencers – leading the charge against plastic pollution.
IFCF has continued its support annually through 2023. Award categories include Best Campaign, Innovation and Design, Media Award, Sporting for Change, and Business Leader.
