The National Brain Appeal

£1 million donated

In 2023, IFCF donated over £1 million to its charity partner, The National Brain Appeal, to help establish the worlds first dedicated Rare Dementia Support Centre in Queen Square, London. This pioneering facility will offer specialist care, education, and research for individuals affected by rare dementias-conditions that are often overlooked and under-supported.

Richard Walker Mount Everest fundraising expedition

To mark IFCF’s 50th anniversary, Chairman Richard Walker embarked on a remarkable fundraising expedition to climb Mount Everest alongside world-renowned mountaineer Kenton Cool, who has now summited the peak a record 17 times. On Wednesday 17th May, Richard reached the summit – completing the challenge in just three weeks, compared to the typical three-month timeframe.

The climb was in memory of his mum, the late Lady Walker, who was diagnosed with young-onset Alzheimer’s over a decade ago. Lady Walker, who named and built Iceland Foods alongside Sir Malcolm Walker, left a legacy that continues to inspire Richard’s advocacy for dementia research.

This was Richard’s second Everest expedition in support of dementia charities.

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The Hilary & Galen Weston Rare Dementia Support Centre

Set to open in 2026, the centre expects to welcome nearly 10,000 unique visits in its first year.

This world-first facility will offer:

  • Support for individuals and families affected by rare dementias
  • Education for healthcare professionals
  • Research into the impact of tailored support services

Located in two neighbouring townhouses in Woburn Square, the centre is being transformed into a warm, homely space with a central kitchen, group lounges, private consultation rooms, and tech-enabled pods for remote access and training.

Rare dementias often affect people under 50 and can be deeply isolating. Of the 1 million people expected to be diagnosed with dementia in the UK by 2025, up to 20% may experience a rare form. Since 1994, The National Brain Appeal has championed personalised support for these individuals and their families.

Together, we’re building a brighter future for those facing the most challenging forms of dementia.

Photograph by Hawkins\Brown.