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May 2022 Iceland Foods Charitable Foundation Continues to Back Europe’s Biggest Clean Campaign

Iceland Foods Charitable Foundation (IFCF) proudly pledges to continue as Lead Partner of Europe’s biggest clean campaign in 2022 and 2023.

Returning for the second year, IFCF backs Surfers Against Sewage (SAS) ‘Million Mile Clean’ as part of its campaign against plastic pollution.

Our continued partnership with SAS has seen thousands of people coming together in their communities to rid our beaches, riverbanks, mountains and streets of plastic pollution, in the UK’s biggest ever environmental clean-up event.

IFCF supported the first Big Spring Beach Clean: Summit to Sea which took place in April 2019, with more than 45,000 volunteers joining over 750 community clean up events. Together, they collected almost 72 tonnes of marine plastic, equal to 18,000 full bin bags!

Despite a record-breaking year in 2021 SAS are continuing their mission to help fight back the plastic tide to provide cleaner, plastic free, pollution free thriving beaches and oceans. SAS has launched the Million Mile Clean 2022, mobilising 100,000 volunteers across the UK to each clean 10 miles of blue, green and city space. Volunteers across the UK can register a new clean, or find one to join here.

The Million Mile Clean 2022 looks to build upon the success of its inaugural year which saw 142,428 volunteers taking part in 4,216 beach, river, street and mountain cleans, clearing 398,179.kg of plastic and packaging pollution across 1,116,226 miles of the UK, making it Europe’s biggest beach clean campaign.

Jack Middleton, Community and Events Manager at SAS said:

“The inaugural year of the Million Mile Clean inspired community action across the country with an incredible 142,000 people taking part. The aim for 2022 is to build on this growth and continue the movement for the environment and against the scourge of plastic pollution.”

This April 2022 has seen the launch of SAS’s Million Mile May Challenge which aims to be the biggest month of cleaning ever as they’re calling for 50,000 volunteers to get involved and take a stand for the environment by each cleaning 10 miles of beach, street, river and mountain in May 2022 alone. To get involved in the campaign and register your clean click here.

Richard Walker, IFCF Trustee and Managing Director of Iceland Foods, added:

“As a surfer, beach user and business leader, I believe it is imperative that we protect and restore our oceans as they are essential for all life on earth. The Million Mile May Challenge is an opportunity for communities across the country to come together in a shared moment of positive action against plastic pollution. I can’t wait to be a part of the biggest community clean up ever.”

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